Led by Vice President of Hospitality Karen Castaño, the Energized Team Embarks on a Renewed Mission of Growth, Customer Support, and Market Leadership
Philadelphia, PA — November 5, 2025 — Almo Pro AV, a leading value-added North American Pro AV distributor with nationwide reach, today revealed the formation of its newly revitalized Hospitality Leadership Team. The strategic move is designed to accelerate growth, strengthen customer partnerships, and deliver technology, furniture, fixtures & equipment (FF&E), and service opportunities to the thriving hospitality industry.
The division is led by Karen Castaño, recently appointed Vice President of Hospitality, who brings more than a decade of proven leadership and strategic experience to the role. Under her direction, the Hospitality division is focused on expanding Almo’s market presence and enhancing its end-to-end support for resellers, integrators, and hospitality customers nationwide.
The hospitality industry is experiencing strong, technology-driven growth as hotels and resorts invest in modern AV, FF&E, and smart solutions to elevate guest experiences and streamline operations. With renovation pipelines expanding and demand for integrated, sustainable designs rising, the sector presents significant opportunities for innovation and partnership.
“The introduction of our revitalized Hospitality Leadership Team marks an exciting next chapter for Almo Pro AV,” said Dan Smith, Executive Vice President, Almo Pro AV. “This talented group brings deep expertise across hospitality, FF&E, and Pro AV, allowing us to help resellers expand their capabilities, deliver unforgettable guest experiences, and accelerate growth. From in-room entertainment to full property-wide solutions, Almo Pro AV is the go-to partner for success in hospitality across North America.”
Smith continued, “Karen was selected to drive the direction of this group because her leadership style emphasizes collaboration and innovation, and her vision is centered on strengthening Almo Pro AV’s position as a single source for hospitality integrators and resellers for every part of a property, from guest rooms to public spaces and back-of-house operations.
“I’m thrilled to join this exciting business,” said Karen Castaño, Vice President of Hospitality, Almo Pro AV. “The Hospitality division has a proven record of excellence, and I’m eager to collaborate, build on their expertise, and apply my strategic leadership and relationships to drive continued progress.”
The Hospitality Leadership Team includes the following experts:
- Karen Castaño, Vice President of Hospitality
Previously serving as Director of Almo Pro AV’s National Business Team, Castaño has a proven track record of strengthening partner relationships and developing high-performing teams. In her current role, Castaño is focused on expanding Almo’s presence in the hospitality market through innovation, collaboration, and a deep commitment to customer support.
- Gregory Kokorda, Director of FF&E Sales
Kokorda oversees Almo Pro AV’s FF&E (Furniture, Fixtures & Equipment) sales strategy, leveraging years of experience in hospitality design and product integration. Known for his consultative approach and attention to detail, Kokorda helps partners deliver cohesive, functional, and visually compelling environments that enhance the guest experience. He plays a key role in advancing Almo’s position as a comprehensive solutions provider for hotels and resorts nationwide.
- Ashley Parrent, Director of Sales, Hospitality
Parrent manages sales strategy and partner development within the Almo Hospitality Division. With a strong background in Pro AV and hospitality technology, Parrent is dedicated to helping resellers and integrators grow their business while delivering exceptional guest-focused outcomes. Her leadership ensures customers receive personalized, end-to-end support from planning through installation.
About Almo Hospitality
Almo Hospitality, a division of Almo Pro AV, delivers complete technology and service solutions purpose-built for the hospitality industry. Partnering with leading manufacturers, the team provides AV, IT, and guest-room entertainment solutions that enhance the guest experience and streamline property operations. Backed by the strength of Almo Corporation, the largest independent distributor of appliances, consumer electronics, professional AV equipment, furniture and housewares in the United States, Almo Hospitality offers unmatched product expertise, design support, and nationwide reach. Learn more about Almo Hospitality here.
About Almo Pro AV
Formed in 2009, Almo Pro AV is a leading value-added North American Pro AV distributor with nationwide reach. Backed by a team of seasoned professionals with deep technical expertise and vertical-specific knowledge, Almo Pro AV delivers personalized service and support to customers of all sizes. Almo Pro AV’s focus extends beyond Pro AV, with dedicated teams focused on Hospitality, Emerging Technologies, Professional Services, and NSP. With strong industry relationships and a commitment to partner success, Almo Pro AV goes beyond distribution, empowering customers with the products, training, and support they need to grow with confidence. Follow Almo Pro AV on LinkedIn, Facebook, X, Instagram, and YouTube.
*All product and company names herein may be trademarks of their registered owners.
Media Contact:
Traci Schaefer
TLS Communications, Inc.
630-269-4567
[email protected]
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